Archive for February 11th, 2011


Human trafficking, false advertising or just nonsense?

February 11, 2011

A radio contest to win a Ukrainian mail-order bride has come in for more flak – this time from an MP within Parliament.

Labour’s Women’s Affairs spokeswoman Carol Beaumont this morning said she was ”appalled” by the contest.

In a blog on Labour’s Red Alert site, Beaumont added her criticism to that of the former Green Party MP Sue Bradford for the promotion.

”It is a reminder that there is still an attitude towards women in NZ that is deeply troubling – that they are commodities to buy and to own,” Beaumont said.

”The reality is that there is still a long way to go to achieving genuine equality for women in New Zealand. There are still stereotypes, put downs and discrimination.”

The contest, run by MediaWorks’ The Rock radio station, will see the winner flown to the Ukraine for 12 nights, given $2000 spending money, and offered their choice of a bride from an agency.

”If you’re interested in holy matrimony with a potentially hot foreign chick, fill it out to the best of your abilities,” the competition application form says on the station’s website.

The radio station is promoting the contest on air as ”morally bankrupt”.

Beaumont said she, like many others, would have thought ”these sorts of competitions were from a bygone era”.

”You may say that I don’t have a sense of humour. I can assure you I do but marriage is about an important relationship not a transaction. Women are not commodities!”

Bradford yesterday called for the contest to be pulled.

”It’s like there’s this encroachment of ‘laddism’ and chauvinism and misogyny which seems to be pervading our media more and more,” Bradford said.

The promotion began on Monday and ends on February 28.

The Rock programme director, Brad King, yesterday said the station had received a ”massive reaction” from all over the country.

”Some people think it’s a little stupid, others see it as what it is, a tongue in cheek idea that gives someone the opportunity of a lifetime to travel on an all expenses paid trip to the Ukraine,” he said.

He would not say whether the station had received any complaints.

”We like to have a bit of a laugh and not take things too seriously, so rather than playing ‘cupid’ we decided we would play ‘stupid’ on this, and send a listener over to the Ukraine with the chance of finding a connection.’

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